May 2018

Three Ways To Get Closer To Your Customer

Michelle Kurcina Posted on May 8, 2018May 8, 2018

“Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.” Ann Handley Three Ways To Get Closer To Your Customer Marketing plays a key role in supporting sales, especially when it comes to nurturing customer relationships. But, often, there’s conflict […]

Customer Retention

Avoid The Dreaded Customer Breakup, Part 2

Michelle Kurcina Posted on May 3, 2018May 9, 2018

“We take most of the money that we could have spent on paid advertising and instead put it back into the customer experience. Then we let the customers be our marketing.” Elon Musk Avoid The Dreaded Customer Breakup, Part 2 I work for a large health care company. There was recently a lot of buzz […]

Customer Retention

Avoid The Dreaded Customer Breakup, Part 1

Michelle Kurcina Posted on May 2, 2018May 8, 2018

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” Jeff Bezos Avoid The Dreaded Customer Breakup, Part 1 We’ve all experienced it. The phone rings or you receive an email with […]

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Month: May 2018

Three Ways To Get Closer To Your Customer

Avoid The Dreaded Customer Breakup, Part 2

Avoid The Dreaded Customer Breakup, Part 1