Categories Business Marketing

6 Rules For Building Your Personal Brand

Top-Shelf Tip No. 21: “Your personal brand is a promise to your clients … a promise of quality, consistency, competency and reliability.” Jason Hartman 6¬†Rules For Building Your Personal Brand Building and maintaining a personal brand looks much different in 2019 than it did just a few years ago. A personal brand has also become […]

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Categories Business MarketingCustomer Retention

Three Ways To Get Closer To Your Customer

“Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.” Ann Handley Three Ways To Get Closer To Your Customer Marketing plays a key role in supporting sales, especially when it comes to nurturing customer relationships. But, often, there’s conflict […]

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Categories Business MarketingTrade Shows

10 TIPS FOR SUCCESSFUL TRADE SHOWS

Trade shows¬†can be tiresome, expensive and a drain on time and resources, but industry trade shows are an important way to stay connected with current customers and develop new relationships. Set appointments for people to meet your executives. Your executives will be there anyway, so put them to work meeting prospects and adding value to […]

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