Category: Business Marketing

Categories Business Marketing

6 Rules For Building Your Personal Brand

Author Michelle Kurcina Posted on Posted on
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Top-Shelf Tip No. 21: “Your personal brand is a promise to your clients … a promise of quality, consistency, competency and reliability.” Jason Hartman 6 Rules For Building Your Personal Brand Building and maintaining a personal brand looks much different in 2019 than it did just a few years ago. A personal brand has also become […]

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Categories Business MarketingCustomer Retention

Three Ways To Get Closer To Your Customer

Author Michelle Kurcina Posted on Posted on
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“Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.” Ann Handley Three Ways To Get Closer To Your Customer Marketing plays a key role in supporting sales, especially when it comes to nurturing customer relationships. But, often, there’s conflict […]

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Categories Business MarketingPromotional Product UseTrade Shows

25 Insane (But True) Facts About Promotional Products

Author Michelle Kurcina Posted on Posted on
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If you’re in the business of promotional products, you know the impact they can have on an organization’s marketing efforts.  But do you know these fun facts about promotional products? Eight in 10 consumers own between one and 10 promotional products. Fifty-three percent of these people use a promotional product at least once a week. […]

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Categories Business MarketingTrade Shows

10 TIPS FOR SUCCESSFUL TRADE SHOWS

Author Michelle Kurcina Posted on Posted on
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Trade shows can be tiresome, expensive and a drain on time and resources, but industry trade shows are an important way to stay connected with current customers and develop new relationships. Set appointments for people to meet your executives. Your executives will be there anyway, so put them to work meeting prospects and adding value to […]

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