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Business Marketing

6 Rules For Building Your Personal Brand

Michelle Kurcina Posted on January 30, 2019January 31, 2019

Top-Shelf Tip No. 21: “Your personal brand is a promise to your clients … a promise of quality, consistency, competency and reliability.” Jason Hartman 6 Rules For Building Your Personal Brand Building and maintaining a personal brand looks much different in 2019 than it did just a few years ago. A personal brand has also become […]

Three Ways To Get Closer To Your Customer

Michelle Kurcina Posted on May 8, 2018May 8, 2018

“Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.” Ann Handley Three Ways To Get Closer To Your Customer Marketing plays a key role in supporting sales, especially when it comes to nurturing customer relationships. But, often, there’s conflict […]

Customer Retention

Avoid The Dreaded Customer Breakup, Part 2

Michelle Kurcina Posted on May 3, 2018May 9, 2018

“We take most of the money that we could have spent on paid advertising and instead put it back into the customer experience. Then we let the customers be our marketing.” Elon Musk Avoid The Dreaded Customer Breakup, Part 2 I work for a large health care company. There was recently a lot of buzz […]

Customer Retention

Avoid The Dreaded Customer Breakup, Part 1

Michelle Kurcina Posted on May 2, 2018May 8, 2018

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” Jeff Bezos Avoid The Dreaded Customer Breakup, Part 1 We’ve all experienced it. The phone rings or you receive an email with […]

Business Marketing Promotional Product Use Trade Shows

25 Insane (But True) Facts About Promotional Products

Michelle Kurcina Posted on April 30, 2018

If you’re in the business of promotional products, you know the impact they can have on an organization’s marketing efforts. But do you know these fun facts about promotional products? Eight in 10 consumers own between one and 10 promotional products. Fifty-three percent of these people use a promotional product at least once a week. […]

Business Networking

Five People You Need In Your Network

Michelle Kurcina Posted on April 9, 2018May 8, 2018

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou Five People You Need In Your Network My parents always instilled in me the mantra, “You’ll be rewarded for your hard work.” But unfortunately, when I entered the workforce, […]

Customer Retention

Customers: Blink And They’re Gone

Michelle Kurcina Posted on January 22, 2018January 22, 2018

“The goal as a company is to have customer service that is not just the best but legendary.” Sam Walton The biggest source of lost revenue for your business is the prospective customer you never knew about. They clicked away without buying. They hung up the phone before you ever got a chance to talk […]

Workplace Environment

8 Easy Ways To Have More Fun At Work

Michelle Kurcina Posted on October 11, 2017October 23, 2017

The words “work” and “fun” shouldn’t be antithetical. But for so many people, they are. “It is so important to have fun at work,” says Laura Brounstein, the special projects director for Cosmopolitan magazine, who is currently planning Cosmo’s 2014 “Fun Fearless Life Weekend” event. “Anything you enjoy, you’re naturally going to do a better […]

Weddings

5 Winter Wedding Favors even your Groom will Love

Michelle Kurcina Posted on September 28, 2017October 23, 2017

A winter wedding: the epitome of romanticness. I never understood why many people leap straight for summer weddings without ever considering a winter wedding, they can be breathtakingly stunning, and often offer an intimate feel that summer weddings don’t. If you’re considering planning upcoming nuptials for the coldest, most wonderful time of the year, check out these […]